USA Based Janitorial Company

Project Overview

One of the biggest challenges cleaning companies in the USA struggle is that people aren’t aware of the nearby janitorial services. In states like California that is most populous, many people research online for hiring cleaning companies.

A Californian-based company in Palo Alto, CA came to us for developing an interactive online marketing strategy that would help them to improve their brand value and increase their online reach.

Objective

Improve the online marketing reach and brand value of the company located in Palo Alto.

Result

Ranked for many keywords on the first page of Google in Palo Alto and neighboring areas. Helped to gain some great potential leads and improve brand value.

Details About The Company

Located in Palo Alto, California, the cutting edge USA based cleaning company is committed in providing great cleaning solutions for offices, industries, apartments, etc. The company performs office cleaning, carpet cleaning, janitorial cleaning, COVID-19 cleaning, facility maintenance, etc throughout the California area.

The mission of the company is to make their client’s work area safe, clean and healthy. And it achieves this through responsive building and comprehensive cleaning services. Being a professional cleaning company, it has relevant experience in taking care of all the cleaning needs of various industries.

Industries handled-

• Office Space
• Medical & Healthcare
• Manufacturing or Industrial
• Property Management
• Government Building
• Education & Childcare
• Retail
• Banking & Finance

Challenges

• Lack of digital marketing presences.
• Improve brand image among people in California.
• Heavily relying on traditional outbound marketing strategies like flyers, yellow pages, etc.
• Potential leads not converting into customers.
• Very less social media activities.

Solutions Provided By Us

Improved Digital Presence

• Worked on certain set of specific keywords related to California and multiple industries.
• Increased the online presence by getting the cleaning company’s name in the first page of the search results using genuine and commonly used keywords.
• Implemented Google Ads services for high competency keywords.
• Published unique and value-added content.
• Optimized headlines and HTML tags along with usage of high-resolution images.

Google My Business

• Optimized Google My Business of the company using descriptions filled with targeted keywords.
• Displayed all the business services of the company.

Social Media Ads

• Increased the brand value and popularity among people living in Palo Alto, California.
• Created posters and flyers and posted in the social media accounts.
• Daily and weekly posting of social media content at specific time slots.

Results

• Within six months of local SEO strategies, the website visit increased to 140%.
• Improved the brand value and reach.
• Achieved the Google My Page result to the first page and first three visibility.
• Bought in inquiries of around 300 leads in the last six months and 10 clients.
• Social media traffic increased to around 250%.