Australian Based Cleaning Company

Project Overview

Cleaning companies in Australia face a tough challenge of getting noticed on Google, especially in large markets like Brisbane and Melbourne. A premium cleaning service company in Australia approached us to develop a wholesome digital marketing strategy.

Objective

Increase the digital presence of the cleaning company in Brisbane, Melbourne and Gold Coast.

Result

Ranked for many keywords on the first page of Google in Melbourne, Brisbane, and Gold Coast. The brand image improved and sales increased by 100%.

Details About The Company

Located in Brisbane, Gold Coast, and Melbourne, the professional cleaning service company provides a wide range of customized cleaning solutions suiting your budget as well as needs.

Furthermore, they work with the clients to tailor the cleaning service plan for your business or home. That makes sure you get the best results at the perfect price. Besides office and home cleaning, they assist in providing many specialized commercial cleaning services in Brisbane, Melbourne, and Gold Cost.

These include –

• Restaurant Cleaning
• Supermarket Cleaning
• House Cleaning
• Bar & Pub Cleaning
• Club Cleaning
• School Cleaning
• Medical Facility Cleaning
• Factory Cleaning
• Commercial & Office Cleaning

Challenges

• Increase in competition for the past couple of months.
• Sinking market penetration.
• Lack of proper digital presences.
• Very low brand value and image.
• High dependency on Google Ads.
• No increase in the number of leads and inquires.

Solutions Provided By Us

Improved Digital Presence

• Established the cleaning company’s online presence by climbing up the Google ranking through profitable keywords.
• Worked on more than fifty specific keywords particular to the three locations.
• Used Google Ads services for highlighting high competency keywords.

Local Seo

• Created & optimized Google My Business listing with keyword-rich description.
• Listed all the business services of the cleaning company in Google My Business.
• Created posts and added images.

Social Media Ads Through Organic & Inorganic Methods

• Improved brand popularity.
• Designed flyers and posters.
• Regular posting of social media content.
• General ad posting in Facebook, Instagram and LinkedIn in organic way.

Appointment Settings

• Helped in getting expected number of online inquiries.
• Researched about the suitable industries.
• Designed interactive email campaigns for targeted audience.

Results

• Local SEO bought about a huge improvement in the brand value.
• Appointment settings bought about a good increase in the inquiries.
• Organic SEO strategy bought the business details of the cleaning company to the first page of search results for specific geo-targeted keywords.
• Reached among the first three visibility for map listing of the Google My Business.